B2B Meetings

Cheapest way to book more sales meetings B2B sales meetings play a fundamental role in driving business growth. By taking time to connect with one another, these meetings provide a platform where business representatives can strengthen relationships, explore opportunities, as well as devise key strategies that enhance company outcomes. However, as you may already know, the processes involved in arranging B2B meetings are often time consuming and costly. Trying to identify high quality leads can be problematic, and even once you manage to do that, the organisation of these meetings could be made simpler. That's why at SolSup we are here to help your business implement more cost efficient strategies that will lead to more B2B meetings, with better prospects, whilst also maximising your return on investment. The following article will outline why we think an investment in automated software is therefore essential, and would provide your business with the resources it needs to grow. We will start by explaining in further detail why the improvement of B2B meeting processes is important for any company, and then guide you through the different tools which are available and why we think you should endorse them as part of your overall business strategy. Why are cost-effective sales meeting processes beneficial to your business? 1) Better Allocation of Resources: By improving B2B meeting booking methods, you will save money and it will free up resources that could be used elsewhere and consequently boost business growth 2) More Qualified Business Leads: The AI software we recommend will help your company locate more suitable and better quality leads, which will save time and increase productivity 3) Faster and More Efficient Booking Systems: Our AI powered system will automatically schedule meetings for you, which will alleviate administrative workloads and allow your team to focus on higher priority tasks 4) Maximising Return on Investment: We are here to help your business save money and grow. We believe that investing your money into AI lead generation and booking systems will be a lucrative business strategy What tools are available and how are they useful? 1) Improving your lead search Finding your ICP's (Ideal Customer Profiles) can be a tricky endeavour. We understand that you want to find the ideal prospects to sell your products and services to. Lack of valuable data can indeed make it hard to find potential customers. This is why using AI powered tools such as Clearbit or Zoominfo will make this approach much more streamlined. They will save you time, by providing you with additional, detailed information in relation to potential leads. This data will improve your search methods so you can locate better clients, designate more time to refine your outreach so the clients' specific needs can be met, which in turn enhances the likelihood of a successful sale being completed. After using data enrichment methods, there are other methods you can employ to help your business secure more viable prospects. For instance, investing in AI software that focuses on lead scoring would certainly be constructive. By automatically evaluating data from a vast array of sources, AI will help facilitate your search for better leads by ranking potential clients based on their likelihood of conversion. Predictive Analysis tools like 6sense or Demandbase will then forecast, based on reliable data, which of your narrowed down leads are the most ready to convert. 2) Improving your booking processes Using AI tools would be massively beneficial to your company by helping you save time and costs on booking meetings. By adopting software such as Mailshake or Lemlist, you can reduce the money and resources allocated towards email correspondences. These tools will administer personalised email communications for you, at a significant scale, and ensure your clients remain updated about any developments. This will reduce the burden on the rest of your team, who can be assured that these mundane administrative tasks will be taken care of. Other methods include using AI Chatbots on your website, which can handle booking processes for you by directly engaging with clients and scheduling meetings with them. By operating around the clock, these bots will provide instant responses to your clients, agree suitable times for meetings, and automatically book them onto your calendar without the need for human input on your end. Calendar integration tools such as Calendly or HubSpot will also act decisively to finalise bookings. By suggesting a convenient time that aligns with the schedules of both parties, this software will reduce time spent scheduling meetings and thus make the booking process more simple. By making the process of organising meetings easier, this has the additional impact of improving the customer experience for your clients. By certifying your booking pages are mobile-friendly, this will give your clients the option of booking onto the system anytime and anywhere using a range of devices. Greater accessibility will lead to more meetings, and in turn, more sales! 3) Improving meeting attendance Once your meetings are booked in, you want to ensure that the attendance rate remains high in order to boost your chances of making sales. This is why we implore you to adopt certain tools which will help with this. Automated reminders can be a great way of ensuring attendance remains high. These reminders will be sent to both your sales team and the clients at specific times , prompting them so they do not forget to show up to the meetings. Your clients may have busy work schedules so it's important to reduce the likelihood of missed appointments. Remember, a missed appointment could mean a missed sale! Multiple time one support will help provide additional support by automatically adjusting the booking process so it caters for clients who are operating in a different time zone. This will reduce a schedule clash, as well as broaden your business' outreach as you will be able to navigate leads more efficiently on an international scale. How do you find an Agency that suits your Company ? If your business currently lacks the capacity to improve B2B meeting processes, outsourcing might be a viable option. However, in order to secure the most reliable agency, who are best equipped to cater for the specific needs of your company, it is important that you vet agencies thoroughly. We encourage you to do your research so you reach an informed decision about which agencies best align with your company needs. Secondly, you must clarify deliverables. Before setting out on this venture, you must have clearly defined expectations for the number of meetings you want to secure as well as knowing the quality of lead you are searching for. This allows for your chosen agency to understand exactly what's expected from them, so they can best focus their approach to correspond with your goals. Why choose SolSup ? At SolSup our team will provide you with instructive information, tailored to your exact business needs, about how you can improve B2B meeting processes by using the correct tools. By undertaking our advice and implementing our recommended cost effective solutions, we are confident that we can guide your company into securing more meetings, with better leads, and ultimately help you achieve growth. Frequently Asked Questions What is the most cost efficient method of booking sales meetings? AI tools and software are by far the best method of securing more sales meetings with higher quality leads, with concrete evidence that supports this. How long will it be until I see the results of using AI to book sales to meetings for my business? Usually you will see the positive impact AI has had on delivering cost effective solutions in relation to the organisation of B2B meetings within the region of 4-6 weeks Are Automation tools expensive? I have my own start-up business so I am unsure whether I will be able to afford these services There are a range of agencies that offer automated solutions which cater for businesses of different sizes. Whether you are a start-up company, or a well established enterprise, there will be AI tools available which will be explicitly tailored towards the needs of your company If you had to recommend any tools in particular, which would you recommend? Based off popularity and customer rapport, Calendly, HubSpot and Mailshake are renowned for their efficacy